Sheila Clancy O’Donnell has always believed in the motto “what comes around, goes around.” This belief resonates deeply with her career and the crossroads she finds herself at today. Since she was five years old, she dreamed of a role with the American womenswear brand Liz Claiborne, a dream that came true when she was plucked from college by this icon. Travelling the world, trend shopping on Fifth Avenue in New York City, and dressing millions of American women for decades was a fortunate adventure. Watching her designs progress from sketches to the sales floor was a thrill that was never undervalued.

However, the life of raising children while jetting around the globe for months didn’t blend well. Leaving behind such a cherished career led to a positive turn when she relocated to picturesque Donegal. It was here that her creativity was reignited, inspired by fresh air, a kind community, and the stunning colours that surround her. With a newfound passion for storytelling and nurturing others, Sheila wrote a children’s book and developed a fashion course at both secondary and third levels, celebrating Donegal’s exquisite fabrics and the circular environment they create. Having collaborated in New York on collections that incorporated Donegal tweed, she felt it essential to keep the fabric’s heritage alive.

It was Sheila’s 19-year tenure as a manager for Marks & Spencer, Homestore and More, and TJX Europe that allowed her space to advocate and deliver on these aspirations. Her dedication to sustainable fashion in schools earned her the title of “Face of Corporate and Social Responsibility.” She was also recognised for notable charitable involvement in “Denim vs. Cancer,” a design event organised with her fashion students, and “Friends of the Elderly,” her cherished workmates.

Inspired to contribute further to a sustainable future, Sheila enrolled in an online Master of Science in Sustainability Leadership at the University of Galway in 2023. A field trip to Bologna, Italy, in 2024 sparked the inspiration for Circular Dress Collaborative. Visiting Eta Beta, a social enterprise aiding marginalised individuals through art and agriculture, Sheila realised she could channel her fashion knowledge into a model that could benefit Letterkenny, Donegal, and the environment. Learning about the climate crisis exacerbated by excessive clothing consumption motivated her to act, creating a project that maximises benefits for the community. The first stop was the Donegal Local Development Company (DLDC) in Letterkenny to understand the steps needed to make this social enterprise thrive.

With that help, the Circular Dress Collaborative was born, embodying the principles of “Resale, Repair, Repurpose, Rebuild, and Remember.” Its clothing collection is carefully curated and sourced from women both locally and beyond, ensuring a diverse range from luxury to high-street. When items are sold, the majority of the proceeds go to the women who originally owned them—this being the “Resale” aspect. “Repairs” extend the life of garments, “Repurpose” encourages creativity through arts and crafts, and “Rebuild” involves training volunteers and social welfare recipients in a supportive business setting. Classes teach new skills, which is the “Remember” aspect of this movement. The mission is to keep clothing and fabrics circulating, ensuring that people and opportunities are also not forgotten.

Sheila’s endeavour to empower women who might otherwise feel marginalised was awarded Best Sustainable Practice at the 2024 DLDC Community Recognition Awards, after only three months of opening.

There’s no denying this is an example of a career coming full circle, reconnecting a designer with her passions for fashion and community. Ironically, just a week ago, a customer brought in a handbag to sell—and it was from… Liz Claiborne! Signs like this make Sheila believe “what comes around is meant to go around again.”

The Circular Dress Collaborative is located at Unit 1 Thorn Road, Letterkenny, F92 X8PP (directly next to the Kube Building)

Opening hours: 10.00am – 5.00pm Wednesday – Saturday & 12.00pm – 5.00pm Sunday

Website & Socials

https://circulardresscollaborative.com/

https://www.facebook.com/circulardresscollaborative

https://www.instagram.com/circulardresscollab/

@circular.dress.co